Subway

McCann London | Creative Direction + Campaign Design + Brand Guidelines + Assets

Make It What You Want

POS & activation for a number of different campaigns for Subway.
Creating design that was engaging and pushed the concept of
‘Make it what you want’ further.

Double the feel good

Creating a raft of surreal depictions of "doubling up" to promote a two-for-one offer on World Sandwich Day. A TV spot featuring singing tomatoes was supported by gifs for social featuring breakdancing robots, jazz drumming cats and exploding sumo wrestlers.