EQRx breaks down barriers in the pharmaceutical world. Every single team member is unique. It’s that diversity of thought that EQRx values above all else. A creative campaign to honour their individuality was created: #BeYou@EQ. Prior to starting work, we asked them to choose an object and share the story behind it. Before we transformed and embroidered their story into our Tapestory, which proudly hangs in EQRx’s HQ, we collated them all into a book and an online digital portal. We then sent them a high-quality framed giclée print of their illustration. Probably the most unique, personal welcome gift any employee has ever received – and a true signal of EQRx’s spirit of inclusion from day one of their tenure. We helped EQRx employees come together to celebrate their diversity in an intimate and powerful way. On first viewing, the different films have variously made employees and potential candidates laugh, cry, think, and most of all, connect with each other. Their work lives and relationships are unquestionably better as a result of this project. It has strengthened existing connections and created new ones where they did not exist before.